Brooklyn Denim Co. is a denim shop in Williamsburg that does more than just sell jeans; they provide tailoring, have an in-store cafe, have a DTC website, and have a small but powerful team that runs it all. I worked closely with the team to update assets for web, social, and email. At the same time, Brooklyn Denim Co. was entering holiday and needed to maximize communications daily. All sale imagery was made to match web, social, and emails.

WEBSITE ASSETS
Working closely with the designer and founder I learned that the challenge was inventory and lack of new imagery. With these learnings, the strategy was positioned to curate collections that show SKUs with the highest inventory and fresh new imagery.

SOCIAL MEDIA & EMAIL
On social media, daily stories were asked to convey the same message but with changed imagery. Inspiration for colors and textures was pulled directly from the shop as it is a large part of the branding. Social media assets were double-purposed for emailers to save time and maximize the use of existing graphics.

DECKS
I put together many decks to go over proposals, concepts, branding, and product sheets that were used in meetings with the founder and designer.