Sasha Mancini | Barbering Editorial Campaign & Creative Direction

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Partnered with master barber Sasha Mancini, based in New York City and San Diego, to create a cohesive visual campaign that captures the sophisticated and timeless style of her men’s grooming services. This product photography for hair stylists and service-based brands blends craftsmanship, branding, and modern style; all rooted in Sasha’s elevated approach to barbering.

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The barber brand photography shoot focused on showcasing Sasha’s signature cuts through clean, masculine-driven imagery designed for commercial use across web and social platforms. Working with actual clients from Sasha’s book, all were styled in black tops and paired with soft, clear lighting to highlight texture, detail, and tone. The controlled environment and variation of skin-to-background contrasts ensured the hair and skin popped while maintaining a refined, professional aesthetic.