Seventy One Gin – “Gin à la Mode” Social Campaign New York City

I partnered with Seventy One Gin to photograph their Fashion Week–inspired “Gin à la Mode” activation across downtown New York bars, including Jac’s on Bond and Vinile Chophouse. This social campaign featured limited-edition red menus and signature cocktails named in homage to runway culture.

 

My approach focused on hard light product photography, candid bar lifestyle photography, and atmospheric editorial imagery that captured the energy of the nighttime environment. The final visuals were tailored for use across social media campaign photography, brand activation marketing, and beverage product storytelling.